Objective
Sun Imaging & Diagnostics is a trusted healthcare provider specializing in advanced imaging, pathology, and diagnostic services. With a commitment to accuracy and patient care, they serve individuals seeking reliable medical testing. Although known for quality offline, Sun Imaging struggled with digital discoverability and was unable to rank high in online searches—limiting patient inquiries from digital platforms.
Challenges Before Partnering
Poor visibility in Google search results for diagnostics and imaging services.
High competition from established diagnostic chains.
Low organic traffic to their website.
Missed opportunities for patient inquiries due to weak SEO.
Strategy & Execution
Digital Sagar’s implemented a comprehensive SEO strategy tailored for the healthcare and diagnostics sector:
Keyword Research & Optimization
Focused on service-specific keywords like “diagnostic center near me”, “CT scan near me”, “MRI test in near me”.
Optimized service pages, titles, and descriptions for maximum visibility.
On-Page SEO
- Improved website speed, responsiveness, and structure.
- Added structured data (schema) for healthcare services.
- Clear call-to-action elements for booking appointments online.
Off-Page SEO
- Built backlinks from healthcare directories and medical forums.
- Optimized Google Business Profile with reviews, updates, and photos.
Content Marketing
- Created informative blogs on preventive healthcare, test benefits, and patient awareness.
- Shared health tips and awareness posts to drive organic reach and trust.
Results:
- Top Rankings on Google Search for multiple diagnostic-related keywords.
- Significant Increase in Organic Traffic leading to higher appointment bookings.
- Boost in Patient Inquiries via website and Google Maps.
- Stronger Online Authority compared to local competitors.
