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Sadhu Physiotherapy & Rehabilitation Centre

Industry

Healthcare

Services

SEO, Web Design & Local SEO

Sadhu Physiotherapy & Rehabilitation Centre campaign
01

Objectives & Challenges

Our Specialists were looking to increase their online presence within the local community, wanting to get their name in front of as many patients as possible. To effectively do this, their marketing consultant recommended Digitalis. Based on what they were in need of, we found that the best strategy for them was to optimize for the local and organic search engines.

Sadhu Rehabilitation Centre is physiotherapy hospital and focused first on creating its brand identity. So they focused on Digital Marketing and contacted Souvenir IT to elevate their brand.

  • Created new content focused on high-volume keywords we didn't have content for yet.

  • We optimized pages ranking for high-volume keywords, but between #5 and 20 on Google. We stuck with keywords with an average search volume greater than 1000 average searches per month.

  • Built high-authority, high-traffic links to the new pages with our 3-step link building method, then linked relevant pages to each other.

  • Fixed local citation listings for the corporate office, which was missing a number of important high authority local citations.

  • Disavowed thousands of toxic links each month - links to their website from other sites that were broken links, hacked websites, spam, and porn sites.

  • Each month, we reviewed the performance of the priority pages we were focused on, to decide which pages needed new links built and which types of links.

02

Solutions

We deployed a comprehensive local optimization and technical SEO program designed to establish Dr. Nikhil Sadhu and the centre as top authorities.

Local GMB SEO

Prioritize local SEO by optimizing their Google profiles for all 7 locations.

Monthly directory listing

Build local listings monthly for all locations.

Site Architecture Simplification

Simplify website structure to 3 layers with the new website, reorganizing the menu at the same time.

On-Page SEO Optimization

Optimize on page SEO: Meta Titles, Meta Descriptions, Alt Text, Schema, and more.

03

Strategic Benefits

  • Sadhu Physio Rehabilitation Centre also received over 100 calls per month from their Google My Business listing alone.

  • Sadhu experienced a 50% increase in website traffic after just 3 months and a 100% increase at 6 months.

  • Sadhu experienced an astonishing 300% increase in phone calls by optimizing their local Google listing within 6 months.

For over 3 years, we've been developing new technology to grow your brands Faster and Better. We Play a Crucial Role in Planning and Implementing the Company's Digital Marketing Strategies. From Market Research to Planning initiatives, Designing great campaigns, Flawless Execution, and Analyzing the Results to help you reach Business goals.

S

Dr. Nikhil Sadhu

Founder, Chief Medical Officer, and CEO

Performance Dashboard

Market PositionAPEX 3RD
Search Rate / Traffic55%
100%

Business Growth

Search Engine Traffic Share

Conversion Volume

3.00x

300% increase in phone calls

Project Velocity

06 Months

Strategic Roadmap

PHASE 01: AUDIT & CLEANUP

Disavowed thousands of toxic links and cleaned local citation inconsistencies.

PHASE 02: STRUCTURAL OPTIMIZATION

Simplified site structure to 3 layers and optimized on-page SEO.

PHASE 03: LOCAL DOMINANCE

Prioritized local SEO profiles for all 7 locations and built monthly local listings.

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