Bcon Adlabs
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360° SEO Strategy for
Real Estate Dominance.

Industry

Real Estate

Services

SEO & Content Marketing

Mega Properties case study
01

Objectives

Bcon Adlabs led a digital marketing strategy to outpace competing real estate projects. The goal was to identify underlying problems and boost the brand's visibility so that Mega Properties would rank at the top of its real estate competitors simultaneously.

The focus was primarily on Farm Lands and Woodlands projects. After a thorough audit, we found customers were unable to identify Mega Properties when searching for similar categories online — the previous On-Page SEO techniques employed were not up to the mark.

"The goal was to be a name you can trust — and the search results should reflect that trust."

02

Challenges

  • Despite strong market value and consumer confidence, the brand was unable to raise adequate awareness about its projects online across various parts of India.

  • The need of the hour was to raise brand recognition and establish a brand identity among the target demographic.

  • Users couldn't locate the website online while searching on numerous browsers — due to a lack of organic search traffic and effective search ranking — resulting in insufficient inquiries and leads.

03

Benefits

  • Increased revenue with done-for-you marketing.

  • Custom marketing strategy backed by data and results.

  • Affordable marketing services with no long-term contract.

“Souvenir IT helped us establish our brand where it matters most — on the first page of Google. The results have been beyond our expectations in terms of leads and brand visibility.”

MP

Mega Properties Management

Director, Mega Properties

Digital Marketing Summary

SEO90%
Backlinking75%
Social Marketing80%
Blogs65%
PPC70%
Website Development85%

Results

  • 175% increase in the number of indexed pages.

  • Achieved the No. 1 search ranking position among all real estate competitors in the same vicinity/city/region.

  • Content marketing activities and campaigns generated more than 3.50 million impressions.

  • Recruited approximately 87,000 new members per quarter from the target market.

Top Achievement

175%

Increase in indexed pages

Impressions Generated

3.5M+

Content marketing & campaign reach

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