Peak Season Domination
Through Google Ads.

Backed by 10 years in the mission-critical lighting industry, Rigved Lighting delivers permanent, configurable LED lighting solutions. They offer two standout products — a color-changing holiday lighting system and a dimmable patio lighting system.

Unlike other permanent holiday lights, Rigved Lighting is the only multi-color system that lets you mix and match infinite color options while adding movement to create your own custom lighting programs.

Their LED color-changing system features paintable channel lighting available in nine different colors to blend in with any exterior — meaning customers can keep their lights up year-round for endless festivity.

Rigved Lighting was entering their busy season of November and October, and wanted to see if Google Ads could help maximise their potential for the 2022 holidays.

While members of the Rigved Lighting team had some advertising experience, they wanted to be sure and maximise their results by working with a dedicated Search Engine Marketing Agency — someone who could take full ownership of the campaign.

"75% of users click on one of the first 3 results. If you're not ranking first — or running Google Ads — you could be missing out on a lot of potential business."

Our first step was to deeply understand Rigved Lighting, their goals, and ensure we could properly track performance against those goals. We built out keyword lists iteratively over several weeks — going back and forth with the client to ensure accuracy and relevance.

Since we would only be running ads for 3 months (October–December), everything had to be as close to perfect as possible at launch. The difference between "color changing lights" and "permanent color changing christmas lights" was a massive difference in user intent — and we got granular to capture the right audience.

Throughout the process, we removed underperforming keywords daily, adjusted campaigns based on competition, and reported results continuously. Additionally, we developed YouTube ads and GIFs showcasing the lights' color-changing ability — driving organic and direct traffic to their highest levels ever.