Objective
Gobyk is a fast-growing brand offering two-wheeler and four-wheeler cleaning services along with spare parts solutions. Known for its affordability, efficiency, and customer-focused approach, Gobyk has expanded rapidly across multiple branches.
Challenges Before Partnering
Needed brand consistency across digital platforms.
Low customer awareness about Gobyk’s multi-service offerings (cleaning + spare parts).
Limited online presence and word-of-mouth reach.
Wanted to scale sales and service calls across its 4 branches.
Strategy & Execution
Digital sagar partnered with Gobyk to strengthen its digital brand visibility and accelerate customer acquisition:
Brand Maintenance
Built a consistent online identity with clear branding elements (logo, colors, service highlights).
Curated engaging content around before-after cleaning visuals, spare part quality, and service trust.
Positioned Gobyk as a reliable and modern solution for vehicle care.
Influencer Collaboration
Collaborated with local auto-influencers and lifestyle vloggers for authentic promotion.
Created video testimonials & reel campaigns showcasing live cleaning and spare parts installation.
Used influencers to build trust and relatability among youth and working professionals.
Results
- Sales increased 3X within a month across 4 active branches.
- Significant spike in service calls & inquiries through digital leads.
- Influencer campaigns achieved viral reach, boosting brand recognition in local markets.
- Strong brand recall established for Gobyk as a go-to service for cleaning & spare parts.
