Objective
InkoTea is a rapidly growing tea stall brand that offers a variety of premium teas, snacks, and beverages. Along with expanding its retail presence, the brand provides franchise opportunities for entrepreneurs interested in joining the F&B industry.
Challenges Before Partnering
Strengthen its brand presence online.
Attract potential franchise partners.
Engage audiences with refreshing and creative content to stand out in the competitive tea and café market.
Strategy & Execution
Brand Maintenance
Ensured consistent brand voice and identity across all digital platforms.
Developed engaging social media campaigns with creative posters, reels, and stories.
Highlighted brand values, customer experience, and unique tea blends.
Franchise Lead Generation
Designed and executed targeted ad campaigns to attract potential franchisees.
Created awareness campaigns to position InkoTea as a profitable and trusted franchise brand.
Leveraged storytelling to showcase successful franchise journeys.
Results
- Boosted brand recognition across all digital platforms.
- Achieved a significant increase in quality franchise leads through online campaigns.
- Strengthened customer engagement, resulting in higher footfall at tea stalls.
- Positioned InkoTea as a fast-expanding franchise brand in the F&B industry.
