Objectives & Challenges
Abhijeeth Projects wanted to leverage online marketing for lead generation and increased online visibility. The branding objective was to be perceived as Hyderabad Real estate experts providing all real estate related solutions under one roof.
The real estate market is highly competitive and requires targeted local search placement.
Transformed brand website into an important marketing & lead generating asset, with the right mix of information and marketing content to educate prospective customers (knowledge hub).
Drastically improved search engine rankings and increase in organic traffic on website.
Created strong social presence for the brand with active engagement in online communities.
Email marketing setup for sending regular newsletters and promoting channel partner's properties.
Solutions
Our first task was to understand the target market and property portfolio of Abhijeeth Projects. Hyderabad Real Estate market is cluttered and it was important to start with understanding the value proposition of Abhijeeth so that keywords were selected to drive relevant traffic to the website.
Website Redesign
Complete redesign allowing online search of property listings and area analysis.
Newsletter setup
Newsletter archive and email sign-up. Bi-monthly newsletters shared regularly.
Social Persona
Created channels including Facebook, Twitter, LinkedIn and Google+.
Content Strategy
Content marketing strategy with editorially pre-empted key discussion points.
Strategic Benefits
Increased revenue with done-for-you marketing
Custom marketing strategy backed by data and results
Affordable marketing services with no long-term contract
“For over 3 years, We are calling ourselves as Goldilocks solution for your digital marketing needs. We blend small agency nimbleness with the rigour, structure and depth of expertise of a network agency – and we think we've got it 'just right'”
Abhijeeth Infra Management
Managing Director
Performance Dashboard
Business Growth
Search Engine Traffic Share
Conversion Volume
15.9k
15.9k new visitors via paid search
Project Velocity
08 Months
Strategic Roadmap
PHASE 01: AUDIT & KEYWORDS
Researched property portfolio and selected high-converting keywords.
PHASE 02: PLATFORM DEVELOPMENT
Redesigned website with location filters, email capture, and archives.
PHASE 03: BRAND PLACEMENT
Launched social channels and setup bi-monthly newsletters.
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