Objectives & Challenges
The objective of CLR Academy was to gain maximum leads for GGP in Business Leadership and IELTS registrations. We used advertising platforms like Facebook, Instagram, Google & LinkedIn to generate leads for their program and the CAT entrance exam by Souvenir IT (Digital Marketing).
Creating a brand identity for CLR Academy requires selling content in the most straightforward and easy-to-understand way possible. As a result, many educational businesses see LinkedIn, Instagram, and Facebook as excellent marketing platforms. To create more quality content and to have quality leads, CLR Academy connected to Souvenir IT.
Generated 250 leads monthly for the leadership program at a CPL of Rs. 700-850.
Generated 2000+ leads monthly for CAT Registrations at a CPL of Rs. 100.
Need to build a simple and sober website setting up all of the key pages.
Ensure all technical features such as Page Speed/Mobile Speed Optimisation, Social Media Integration, Contact Form, Conversion Rate Optimisation are performed.
Solutions
We deployed a structured digital campaign combined with key speed optimizations and local SEO profiles to capture education leads efficiently.
Local GMB Profiles
Prioritize local SEO by optimizing their Google profiles for all 7 locations.
Monthly citation building
Build local listings monthly for all locations.
Structure simplify
Simplify website structure to 3 layers with the new website.
On-page SEO setup
Optimize transitioning to the new website: Meta Titles, Meta Descriptions, Alt Text.
Strategic Benefits
CLR Academy also received over 100 calls per month from their Google My Business listing alone.
CLR Academy 50% increase in website traffic after just 3 months and a 100% increase at 6 months.
“For over 3 years, We are calling ourselves as Goldilocks solution for your digital marketing needs. We blend small agency nimbleness with the rigour, structure and depth of expertise of a network agency – and we think we've got it 'just right'”
CLR Academy Management
Director
Performance Dashboard
Business Growth
Search Engine Traffic Share
Conversion Volume
2000+
2000+ monthly CAT leads at Rs 100 CPL
Project Velocity
06 Months
Strategic Roadmap
PHASE 01: LEAD SYSTEM SETUP
Configured Facebook, Instagram, Google and LinkedIn advertising funnels.
PHASE 02: ARCHITECTURE & SEO
Designed a clean site, optimized page speeds and meta titles.
PHASE 03: PROFILE EXPANSION
Configured Google profiles across all 7 locations to receive GMB calls.
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