Objectives & Challenges
Souvenir IT Digital Marketing Strategy for a reputed Medical Coding Office Intent Healthcare Solutions. In today’s digital age, it is essential for businesses to have a strong online presence. For a Medical coding, this means having a website that is optimised for search engines and easy to navigate. It also means creating a social media strategy that will help to raise awareness of the Medical Coding and its services.
The company had no digital footprint and faced stiff competition in the medical coding sector.
No website was available
No Social Media presence
Steep competition in the industry
Low budget
Solutions
We designed a full 360-degree digital marketing program to build a responsive website and rank keywords from scratch.
Mobile responsive site
Created a modern, fast, mobile responsive site.
Keyword optimization
Optimized more than 500 keywords including generic keywords.
Social media management
Created social media pages and managed them maintaining brand tone.
Facebook & Google Ads
Deployed Facebook Ads for branding and Google Ads for leads.
Strategic Benefits
Global Reach: Traditional marketing is restricted by geography; international campaigns can be hard.
It improves communication at all stages of the buying process.
Better engagement, stronger relationships, easy to learn, quality leads, and effective targeting.
“For over 3 years, We are calling ourselves as Goldilocks solution for your digital marketing needs. We blend small agency nimbleness with the rigour, structure and depth of expertise of a network agency – and we think we've got it 'just right'”
Intent Healthcare Management
Executive Director
Performance Dashboard
Business Growth
Search Engine Traffic Share
Conversion Volume
Top Brand
Ranked as one of the top medical coding brands in Hyderabad
Project Velocity
08 Months
Strategic Roadmap
PHASE 01: INFRASTRUCTURE
Designed and launched mobile responsive site and social media profiles.
PHASE 02: KEYWORD SEO
Identified and ranked over 500 key medical billing terms.
PHASE 03: ADVERTISING
Launched Google and Facebook Ads to expand reach beyond Hyderabad.
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